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Raj Sahu

Career

Career chapters

From hotel operations (2002) through rooms and commercial leadership, B2B distribution, hotel-technology implementation, sysotel.ai (2021–2025), and NISKA (2025–present). Six chapters below. Metrics are from roles I led.

6 chapters2002–presentBengaluru

Signal

Career, in brief

Years in hospitality
23+
Career span
2002–present
Chapters
6
sysotel.ai platform revenue
$100M+
GoXplore partners
500+
Cambay hotels in remit
13

Chapters

From operations outward

  1. 2025–present

    United States · operated from Bengaluru

    NISKA

    Founder and CEO

    Confirm-gated agentic hotel management

    • Agentic HMS
    • Confirm-gated AI
    • Property model
    • India GTM
    Specialist agents
    8
    Decision model
    Confirm-gated
    Company
    NISKA INNOVATIONS LLC (US)

    I founded NISKA INNOVATIONS LLC (United States) to build an agentic hotel management system. Specialist agents share one property model. Guest-facing and commercial autonomy remains confirm-gated, so the hotel can review an action before it executes.

    NISKA encodes the operating constraint I learned on property: price, channel, message, and stay have to agree, or margin erodes. The company is US-based; I lead day-to-day from Bengaluru, India. The first go-to-market focus is India—OTA-heavy distribution, GST, WhatsApp-native guests, and DPDP-aware data handling—with architecture designed to expand. Company site: niskagroup.com. This page is the personal record.

    Outcomes

    • Product design starts from hotel operations, not a generic AI wrapper.
    • Eight specialist agents share one property model instead of siloed bots.
    • A person confirms before an agent changes a rate, a message, or a stay.
    • Company domicile: United States; day-to-day leadership from Bengaluru, India.
    • Go-to-market begins in India: OTA mix, GST, WhatsApp, and DPDP-aware handling.
  2. 2021–2025

    Bengaluru

    sysotel.ai

    Founder and CEO

    AI revenue, yield, and multi-channel distribution

    • Revenue AI
    • Yield
    • Distribution
    • SaaS
    Client profitability lift
    25%
    Acquisition growth
    40% YoY
    Hotel revenue on platform
    $100M+
    Team scale
    50+

    I founded and led an AI revenue and yield platform for hotels—pricing, forecasting, and multi-channel distribution in one system. Commercial expansion covered India, Southeast Asia, and the Middle East.

    sysotel.ai was the first company I owned end to end: product, go-to-market, and a team accountable for hotel profitability without displacing the revenue manager. The lesson that carries into NISKA: automation the property cannot see is automation the hotel will not trust.

    Outcomes

    • Client profitability rose 25% where dynamic pricing and yield automation were in use.
    • Client acquisition grew 40% year on year through enterprise partnerships.
    • Hotels on the platform represented more than $100 million in aggregated revenue.
    • The company scaled past 50 people across sales, marketing, technology, and operations.
    • Markets spanned India, Southeast Asia, and the Middle East.
  3. 2019–2021

    Rourkela

    Rev Matrix

    Managing Partner

    Hotel-technology implementation with commercial ownership

    • PMS
    • Channel manager
    • RMS
    • Consulting
    Hotels adopted
    25+
    Avg. revenue uplift
    30%
    Portfolio managed
    $10M+

    Revenue consulting and hotel-technology distribution. We implemented PMS, booking engines, channel managers, RMS, and business-intelligence tools—and stayed accountable for commercial outcomes after go-live.

    Rev Matrix sat between the vendor catalogue and the hotel P&L: mapping, training, go-live, and the revenue conversation after the software was live. Owning the outcome after install still shapes how I build product.

    Outcomes

    • Led adoption for more than 25 hotels across PMS, booking engines, channel managers, and RMS.
    • Average revenue uplift on that book was 30%.
    • Hospitality portfolio under management exceeded $10 million.
    • Implementation included mapping, training, and post-go-live commercial follow-through.
  4. 2017–2019

    India

    GoXplore India

    Managing Director

    B2B hotel distribution for MICE and corporates

    • B2B distribution
    • MICE
    • Travel partners
    • Conversion
    Partner network
    500+
    Hotel revenue growth
    25% YoY
    Booking conversion lift
    45%

    A B2B distribution network connecting hotels with MICE organisers, travel agents, and corporates. I built owned distribution systems rather than renting partner relationships.

    GoXplore treated channel mix as a product problem: who brings the group, how the lead is tracked, and whether the hotel retains the guest relationship after the stay. Analytics on the book mattered more than brochure partnerships.

    Outcomes

    • The platform connected more than 500 MICE, corporate, and travel partners.
    • Hotel revenue on the book rose 25% year on year.
    • Analytics-led lead tracking lifted booking conversion by 45%.
    • Distribution was owned as a system, not rented as a broker relationship.
  5. 2009–2014, 2015–2017

    Udaipur, Jaipur, Gurugram

    Cambay Hotels & Resorts

    General Manager, Sales & Marketing

    From rooms leadership to national hotel sales

    • Rooms
    • Sales
    • Heritage hotels
    • Direct booking
    Hotels in sales remit
    13
    Annual revenue growth
    15%
    New corporate business
    $2M
    Direct booking lift
    40%

    Progressed through rooms: rooms division manager in Gandhinagar, general manager in Udaipur, area general manager in Jaipur. After leading MICE sales at ISTA in Ahmedabad, returned as general manager of sales and marketing for 13 luxury and heritage hotels.

    Cambay is where revenue became a standing commercial discipline—city mix, channel mix, and whether the brand could pull direct demand. ISTA (2014–2015) was the bridge year: senior sales manager for meetings and events before returning to lead sales and marketing across the Cambay portfolio.

    Outcomes

    • Sales leadership delivered 15% annual revenue growth and $2 million in new corporate business.
    • National sales covered more than 30 cities.
    • Digital initiatives and a brand reset lifted direct bookings by 40%.
    • ISTA, 2014–2015: senior sales manager for meetings and events.
    • Earlier path: rooms division, general manager (Udaipur), area general manager (Jaipur).
  6. 2002–2009

    Rajkot, Junagadh, Ahmedabad

    Hotel operations

    Front office to unit leadership

    Property operations that still inform product design

    • Front office
    • Unit ops
    • Royal Orchid
    • House count
    Start year
    2002
    Path
    FO → unit → FOM
    Cities
    3+

    Hotel Silver Palace and The Imperial Palace in Rajkot; unit manager at Leo Resorts; assistant front office manager and front office manager at Royal Orchid Hotels, Ahmedabad. Later chapters extend this operating foundation.

    The first commercial judgments I trusted were made on property, not in a deck: who arrives, who pays, which room can actually be assigned, and what the night audit will show. That room remains the test for every product decision.

    Outcomes

    • Arrivals, occupied nights, and house count were the daily score.
    • Hotel Silver Palace and The Imperial Palace in Rajkot were the first properties.
    • Leo Resorts developed unit leadership before brand-system environments.
    • Royal Orchid Ahmedabad: assistant front office manager, then front office manager.
    • Commercial judgment began on property—and still anchors product decisions.

FAQ

Work questions

Short answers for partners, press, and operators. Facts match the bios and structured data on this site.

Who is Raj Sahu?
Raj Sahu is the Founder and CEO of NISKA INNOVATIONS LLC (NISKA), a United States company that builds an agentic AI hotel management system. He is based in Bengaluru, India. He has more than twenty-three years in hotel operations, revenue management, distribution, and hospitality SaaS. He previously founded and led sysotel.ai from 2021 to 2025. Personal site: imrajsahu.com. Company site: niskagroup.com.
Who founded NISKA?
Raj Sahu founded NISKA INNOVATIONS LLC (NISKA) in 2025 and serves as Founder and CEO. NISKA builds an agentic AI hotel management system with confirm-gated specialist agents on one property model.
Is Raj Sahu still the CEO of sysotel.ai?
No. Raj Sahu founded and led sysotel.ai as CEO from 2021 to 2025. He is now Founder and CEO of NISKA INNOVATIONS LLC, building an agentic AI hotel management system. Sources that still list him only as sysotel.ai CEO are outdated.
What is NISKA?
NISKA is an Agentic AI Hotel Management System from NISKA INNOVATIONS LLC, a United States company. Specialist hotel AI agents share one property model. Guest-facing and commercial actions remain confirm-gated, so a person approves before an agent changes a rate, a message, or a stay. The company site is niskagroup.com.
What is confirm-gated hotel AI?
Confirm-gated hotel AI means an agent can recommend or draft an action, but a person must approve before the system changes a rate, a guest message, or a stay. Raj Sahu designed this model at NISKA so hotels keep operational control while using agentic automation.
What did Raj Sahu build before NISKA?
He founded sysotel.ai, an AI revenue and yield platform for hotels, and led it as CEO from 2021 to 2025. Before that he built GoXplore India, a B2B hotel distribution network, and Rev Matrix, which implemented PMS, booking engines, channel managers, and revenue systems for hotels.
Where has Raj Sahu worked in hotel operations?
He began in front office at Hotel Silver Palace and The Imperial Palace in Rajkot, served as unit manager at Leo Resorts, then as assistant front office manager and front office manager at Royal Orchid Hotels in Ahmedabad. At Cambay Hotels & Resorts he progressed through rooms leadership, general manager, and area general manager roles, and later led sales and marketing across thirteen hotels. He also led MICE sales at ISTA Hotels.
What does Raj Sahu write about?
Hotel distribution, agent-to-agent booking, rate parity, booking engines, and AI revenue systems. Public pieces include a Hospitality Net opinion on agent-to-agent AI and direct bookings, an Outlook Traveller interview from his sysotel.ai years, and LinkedIn essays on pricing and channel mix.
How can I contact Raj Sahu?
For partnerships, introductions, and speaking, email [email protected], or use LinkedIn (linkedin.com/in/imrajsahu), X (x.com/rajkishorsahu), or GitHub (github.com/imrajsahu). For press, use his Hospitality Net author page. For NISKA product, demos, and company partnerships, email [email protected]. He is based in Bengaluru, India.
Is imrajsahu.com the NISKA company website?
No. imrajsahu.com is Raj Sahu’s personal profile for media, partners, and operators. The company website for NISKA INNOVATIONS LLC is niskagroup.com.
Where is NISKA based, and where is Raj Sahu based?
NISKA INNOVATIONS LLC is a United States company. Raj Sahu is based in Bengaluru, India, and operates from India.